20 May, 2024

Denim as we know it today originated in 1860, when Levi Strauss & Co., which was making work pants out of a stiff canvas fabric, added serge de Nîmes to its product line at the request of customers wanting a softer, less chafing fabric.


In 1873, Levi Strauss and Jacob Davis patented their riveted work pant that kept the pocket and seams from bursting when doing heavy work. Denim was the staple of farm and industrial wear throughout the late 1800s and mid-1900s. It still retains the title of America’s favorite work pant today. During the 1950s, young America discovered blue jeans and the industry exploded in the United States. Blue jeans went from being sold as solely a work and utility fabric to capturing the interests of the fashion-conscious public.


This fashion soon spread to other cultures and denim became more than just a piece of fabric, it grew into a social statement. Companies like Levi Strauss and H.D. Lee quickly responded when American and European teenagers embraced denim jeans as embodying the “Elvis” or “James Dean” look.

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